Head of Marketing and Branding (YELLOWDOKK)

Join YELLOWDOKK, Indonesia's #1 Korean street food brand, as we redefine culinary excellence! As Head of Marketing and Branding, you'll lead strategic initiatives to solidify our market leadership and expand our vibrant brand presence. This is your opportunity to shape the future of a beloved culinary brand in Jakarta Timur. With a dynamic team and a passion for innovation, we're looking for a visionary leader to drive our marketing and branding efforts.

In this role, you'll work closely with our creative and marketing teams to develop and execute campaigns that resonate with our diverse customer base. You'll leverage data-driven insights to optimize our marketing strategies and ensure our brand remains at the forefront of the food and beverage industry. This is a unique chance to be part of a growing brand that's making waves in the culinary world.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to enhance brand awareness and customer engagement.
• Lead a team of marketing professionals to execute campaigns using tools like Google Ads, Meta Ads, and Hootsuite.
• Oversee brand identity and messaging to ensure consistency across all marketing channels.
• Analyze market trends and competitor activities to inform strategic decisions.
• Collaborate with the sales team to align marketing efforts with revenue goals.
• Manage the brand's social media presence, including content creation and community management.
• Organize and execute promotional events and partnerships to boost brand visibility.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing and branding, with a proven track record in a fast-paced industry.
• Strong understanding of digital marketing tools and platforms such as Google Analytics, SEMrush, and Canva.
• Excellent leadership and team management skills.
• Proficient in both English and Bahasa Indonesia.
• Certification in digital marketing or a related field is a plus.
• Experience working with Korean street food brands is a significant advantage.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

🛠️ Keahlian

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